MASTERING GENERATIVE AI TOOLS FOR SMES

2^nd-3^rd March, 2026                                                                                        14^th-15^th March, 2026

20^th-21^st August, 2026                                                                                    12^th-13^th October, 2026

Introduction

Generative AI tools enable Small and Medium-sized Enterprises (SMEs) to automate marketing, enhance customer service, and boost productivity with limited resources. Key tools include ChatGPT, Jasper, and Copy.ai for content, Canva and Mid journey for design, and Microsoft 365 Copilot for workflows. These tools help SMEs compete with larger firms by automating routine tasks, optimizing digital presence, and filling skill gaps. 

Generative AI tools for Small and Medium-sized Enterprises (SMEs) focus on increasing efficiency, reducing costs, and enhancing creativity. These courses typically cover prompt engineering, marketing, content creation, and operational automation using tools like ChatGPT, Gemini, and Canva. 

Top Generative AI Tools for SMEs

• Content Creation & Marketing: Jasper.ai, Copy.ai, ChatGPT, Surfer SEO, and HubSpot.
• Visual Design & Video: Canva, Midjourney, Adobe Firefly, InVideo, and Synthesia.
• Productivity & Operations: Microsoft 365 Copilot, Gemini (Google Workspace), Notion AI, and Zapier.
• Customer Service & Sales: Lyro by Tidio, Humantic AI, and Freshdesk. 

Key Benefits for SMEs

• Efficiency & Cost Savings: Automating content generation, scheduling, and routine tasks, reducing reliance on external contractors.
• Improved Marketing: Creating high-quality, personalized content for social media and blogs, improving
  SEO, and enhancing customer engagement.
• Scalability: Enabling small teams to produce output equivalent to much larger marketing or
  creative departments.
• Data-Driven Decisions: Utilizing tools like Xero Analytics for better financial insights and CRM AI for better customer interaction. 

Course Contents

Module One: Fundamentals of Generative AI (GenAI)

• Introduction to AI for Business: Defining
  GenAI and its relevance to SMEs.
• Key Capabilities: Exploring
  text, image, audio, and video generation.
• The AI Landscape: Overview of
  tools like ChatGPT, Gemini, Claude, Mid journey, DALL·E, and Synthesia. 

Module Two: Prompt Engineering and Content
Creation

• Crafting Effective Prompts: Using
  persona, context, and constraints to get high-quality outputs.
• Text Generation: Using LLMs
  for drafting emails, reports, blogs, and product descriptions.
• Visual & Multimedia Content: Creating,
  editing, and designing marketing materials using AI image generators and
  video tools. 

Module Three: AI for Marketing and Sales

• Digital Marketing Automation: Automating
  social media content, SEO, and email marketing.
• Customer Engagement: Using AI for
  personalized marketing campaigns and understanding consumer behavior.
• Competitive Intelligence: Using tools
  to analyze trends and competitors. 

Module Four: Operational Efficiency and Business
Process

• Task Automation: Identifying
  and automating repetitive, routine administrative tasks.
• Financial Management: Using AI for
  forecasting demand, monitoring financial health, and improving cash flow.
• Building Custom Chatbots: Using
  platforms like Chatbase or AWS to create custom support bots. 

Module Five: Strategy and Implementation

• AI Adoption Frameworks: Applying
  frameworks like SWOT and Design Thinking to align AI with business goals.
• Integrating AI Tools: Step-by-step
  guidance on implementing AI workflows into daily operations.
• Case Studies: Reviewing
  real-world examples of SMEs successfully adopting AI. 

Module Six:  Ethics, Governance, and Security

• Responsible AI Usage: Addressing
  bias, fairness, and safety in AI outputs.
• Data Privacy & Security: Understanding
  how to protect company and customer data (e.g., GDPR compliance).
• Copyright Considerations: Understanding
  the risks and legal aspects of using AI-generated content. 

Duration: Two (2) days                                                      Fee: N180,000