MARKETING, ADVERTISING AND SALES PROMOTION WORKSHOP

12th-13th March, 2026                                                                                                    21st-22nd May, 2026

26^th-27^th August, 2026                                                                                                   15^th-16^th October,2026

 Introduction

“Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. ”  Marketing and marketing communication skills are fundamental to both public and private institutions because they are the interfaces between any organization and its various publics  and customers, as it may applies. It therefore becomes necessary for all organizations to acquire new skills in marketing and marketing communications to lead the salvage team of their organizations from the current challenges to sustainable prosperous future. 

It is the process of getting people interested in company’s product or service. This happens through market research, analysis, and understanding ideal customer’s interests. Marketing pertains to all aspects of a business, including product development, distribution methods, sales, and advertising. Sales fulfil the demand , while marketing creates a new demand or fits a product into an existing demand. Marketing focuses on moving the product from the company to the market (through product launches and awareness campaigns), while sales focuses on moving the product from the market to the customer.

The 5 P’s of marketing – Product, Price, Promotion, Place, and People- are a framework that helps guide marketing strategies and keep marketers focused on the right things. Participants shall be walked through the nitty-gritty of marketing, advertising and sales promotion to achieve
organization goals.
   

Objectives 

 At the end of the workshop, participants will be able to:

1.    Analyze the various marketing environmental challenges confronting their organizations.

2.   Identify and relate effectively with the various publics and or customers of the organizations.

3.   Formulate marketing and marketing communications strategies to survive current organizational challenges,

4.   Effectively implement marketing and marketing communications strategies and programs.

5.   Evaluate marketing and marketing communication effectiveness and

6.   Take measures to improve their quality of service delivery.

 Course Outline

1.   Understanding the marketing roles and functions in the organization.

2.   Understanding the elements of marketing communications in the organization

3.   Formulating Marketing and communications strategies.

4.   Analyzing Marketing environment and Market survey.

5.   Managing packaging, transportation and warehousing

6.   Strategies for predicting changes in Local& International market.

7.   Products and promotion strategies

8.   Pricing Strategies

9.   Distribution Strategies

   10. Implementing marketing and communication plans

   11.  Selling and Distribution costs control

   12.  Control of packaging, Selling and Distribution

   13.  Marketing and Communication in the Digital Era (Digital Marketing)

   14. Evaluating the Marketing and Communications efforts,

Duration: Two (2) days                                                                                                 Fee: #180,000

For whom: 

Marketing and Sales staff, Marketing Managers and Executives.