Build Your Personal Brand and Stand out from the Crowd

24^th-25^th March, 2025                                           1^st-2^nd May, 2025

12^th-13^th August, 2025                                          13^th-14^th October, 2025

Introduction

A personal brand is the impression people have of you, based on your skills, experience, and
achievements. It’s how you present yourself to others, both in person and online. Personal branding is the process of defining and promoting what you stand for as an individual. Your personal brand is a culmination of the experiences, skills and values that differentiate you. Why is personal branding important? It helps you stand out from your competitors; It helps you build trust with your audience; It helps you position yourself as an expert; It can help you advance your career.

Personal brand can be created by: Defining yourself- Consider what words describe you, and what you want to be known for. Understanding your audience- Consider who you want to reach and where they are. Create a cohesive image- Reflect your strengths, values, and passions. Be consistent – Use the same voice, image, and tone across all your platforms. Be authentic – Make sure what you say about yourself is true to who you are. Be strategic – Using branding and communication strategies to
position yourself positively. These and more shall be discusses in this forthcoming personal branding workshop.

Course Outline

• Define your public audience and your “competitors.”
• Identify your goals and creating a vision for your future, and implementing it.
• Create a clear value proposition: what is your offering? How is it unique?
• Identify your personal brand’s core values, and purpose
• Define your brand’s personality and your unique personal brand ‘DNA.’
• Write your ‘personal brand statement.’
• Establish a unique “Look and Feel” across all your communication channels: social media,
  website, blog
• Curate your messages and storytelling to promote your personal brand
• Optimizing your social media profiles
• Master how to market yourself and your brand on social media platforms such as LinkedIn, Instagram, Facebook, YouTube and Twitter
• Generate effective content about you and your work
• Maintain an authentic conversation to keep your audience engaged

Duration: Two (2) days                                        Fee: N180,000

For Whom:

Anyone interested in understanding and developing their personal brand to grow their career. Marketing personnel. Business spokesperson. Individuals or teams who regularly pitch themselves to win or grow business. Executives and Managers looking to enhance their personal brand to become an industry thought-leader. Business owners, entrepreneurs and start-up founders