WORKSHOP ON PRODUCT MANAGEMENT AND DEVELOPMENT

16^th-18^th February, 2026                                                                                                                13^th– 15^th May, 2026

10^th– 12^th August, 2026                                                                                                                  18^th-12^th November, 2026

Introduction   

“Product management” refers to the strategic process of overseeing a product’s entire lifecycle, from initial idea to market launch and beyond, focusing on market research, customer needs, and aligning the product with business goals; while “product development” is the technical process of building and refining the product itself, including design, prototyping, testing, and coding, based on the specifications set by the product manager; essentially, product management defines the “what” and “why” of a product, while product development focuses on the “how” to create it.  Product management is  responsible for the overall product strategy, defining user needs and setting goals for the product design. Product development focuses on solution delivery which implies prototyping, designing and testing a product.
While specific duties vary from one business to the next, the product manager’s role is primarily strategic and analytical. They’re expected to establish a product vision and strategy that’s both unique and workable, define the objective of the project and delegate duties across an extensive team of contributors. They must also ensure that everyone understands their responsibilities, is able to meet strict deadlines and has the resources then need to get the job done. The product manager is expected to provide the kind of leadership that naturally inspires optimal output.

Contents

 Module One: Product Development and Product Lifecycle  

• Value of Product Innovation
• New Product Development
• Generating an Idea
• Idea Vetting
• Concept Development and Testing
• Reasons for Product Failure
• Product Life Cycle
• The Introductory Stage

Module Two: Product Pricing Strategies

• The Function and Value of Price
• Profit- Oriented Objectives
• Sales Volume- Oriented Objectives
• The Product’s Value to the Buyer
• Types of Costs
• The Basic Methods of Price Determination
• The Going Rate Pricing

Module Three: Branding and Packaging  

• Inventory Management
• Branding
• The Meaning and Importance of Branding
• The Brand Name versus Trade Mark
• Advantages and Disadvantages
• Societal View
• Branding Decisions
• Selecting a Good Brand Name
• Packaging
• Packaging Industry
• Functions of Packaging

Module Four: Channels of Distribution  

• What is a Channel of Distribution?
• Functions of Channels of Distribution
• Channels of Distribution Used
• Indirect Channels
• Channels of Distribution Used for Consumer Goods
• Factors Influencing the Choice of Channel
• Product Considerations
• Market Considerations
• Middleman Considerations
• Company Considerations

Module Five: Types of Warehouses  

• Private and public warehousing
• Advantages of public warehousing
• Disadvantages of public warehousing
• Advantages of private warehousing
• Disadvantages of private warehousing
• Location of warehouses
• Characteristics of an Ideal Warehouse:
• Qualitative factor rating method of comparison
• Multiple warehouse

Module Six: Functions of Warehouses  

• The movement function of a warehouse:
• The storage functions of a warehouse:
• The information transfer functions of a warehouse:
• Warehouse Activity Profiling

Module Seven: Warehouse Operations & Systems  

• Warehouse Operations – Centralized and Decentralized
• Storage systems
• Fixed and random stock location
• Palletised storage systems
• Types of conveyors
• Automated Storage and Retrieval System
• Design of Automatic Storage and Retrieval Systems (AS/RS)
• The Principles and Performance Measures of Material Handling Systems
• Vehicle travel: response time
• Characteristics of effective performance systems

Module Eight: Inventory Management  

• What is Inventory?
• Glossary
• Types of stock
• Costs of carrying stock

Module Nine: The Warehouse Inventory Cycle  

• Identifying Demand
• The Receiving Process
• Validating Inventory
• The Put-Away Process
• Maintaining Inventory Accuracy
• The Outbound Process
• Industry Trends

Module Ten: Inventory Tracking  

• Bar coding Technology and Applications
• Benefits of Bar coding
• Components of Bar coding
• Common Barcode Applications
• Radio Frequency
  Identification (RFID) Technology and Applications
• The principle of RFID
• RFID Challenges
• Benefits of RFID
• Inventory Reduction
• Facility/Equipment productivity
• RFID IN Retailing Sector
• Potential Benefits of RFID to Retail Enterprises
• RFID in Warehousing

Module Eleven: Warehouse Material Handling  

• Non-powered hand trucks
• Non-powered hand pallet trucks
• Pallet Trucks
• Powered pallet trucks
• Pallet truck and counter scale pallet truck
• Four-directional reach trucks
• Stacker trucks
• High rack stacker trucks-very narrow aisle
• Order picking trucks
• Conveyors for unit load handling

Module Twelve: Marketing Your Product  

• Introduction to Marketing
• Consumer and Market Analysis
• Analyzing the Competition and Yourself
• Analyzing Distribution Channels
• Creating a Marketing Plan
• Leveraging Social Media
• Selling Your Product

Duration: Three (3) days                                                                                                                        Fee: N250,000